1 00:00:03,620 --> 00:00:08,960 If you weren't my wife, I couldn't have made Manpuku Ramen.｡ 2 00:00:11,630 --> 00:00:14,300 I couldn't have come this far. 3 00:00:14,300 --> 00:00:17,600 What are you saying all of a sudden, Manpei-san? 4 00:00:22,970 --> 00:00:25,270 Thank you, Fukuko. 5 00:00:29,260 --> 00:00:34,460 Showa Year 33 , August 25 6 00:00:29,490 --> 00:00:33,290 On August 25, 1958, 7 00:00:33,340 --> 00:00:36,450 Manpuku Ramen finally went on sale. 8 00:00:37,650 --> 00:00:43,330 Please come take a look! 9 00:00:43,610 --> 00:00:46,660 Welcome! 10 00:00:46,660 --> 00:00:49,520 This is Manpuku Ramen! 11 00:00:50,100 --> 00:00:58,080 ♫Marumatteru senakani ni morai naki ♫I get infectious weeping looking at your stooped shoulders 12 00:00:50,100 --> 00:00:58,080 Manpuku 13 00:00:58,080 --> 00:01:02,320 Please Come Up With a Strategy 14 00:00:58,080 --> 00:01:02,320 Week 21 15 00:00:58,080 --> 00:01:01,580 ♫Haji datte issho ni ♫We'll share the humiliation too 16 00:01:06,100 --> 00:01:09,880 ♫Hikoukigumo bonyari nagamu ♫Gazing absentmindedly at contrails 17 00:01:09,900 --> 00:01:13,820 ♫Kokoro kokoni arazu ♫Here in body, but not in spirit 18 00:01:13,820 --> 00:01:17,290 ♫Nenkan totaru moshi shitara ♫If I was to calculate an annual total 19 00:01:17,290 --> 00:01:22,090 ♫Tsukiau watashi sugoi? ♫Aren't I amazing for keeping you company? 20 00:01:22,120 --> 00:01:30,100 ♫Toboketeru mayuge ni morai warai ♫ I get infectious laughter looking at your comical eyebrows 21 00:01:30,100 --> 00:01:33,610 ♫Tere datta nandatte ♫Be it embarrassment or whatever 22 00:01:38,140 --> 00:01:45,650 ♫Ganko de mendou de hara mo tatsu kedo ♫Although you're obstinate and troublesome and you make me mad 23 00:01:45,650 --> 00:01:50,080 ♫Anata no jounetsu wa ♫Your passion is 24 00:01:50,090 --> 00:01:54,100 ♫Atashi no hokori de jiman de kakugo nano ♫My honor, my pride, and my resolve 25 00:01:54,100 --> 00:02:02,040 ♫Morai naki morai warai morai ikari ♫Infectious weeping, infectious laughter, infectious anger 26 00:02:02,060 --> 00:02:07,610 ♫Moraippaji don to koi! ♫Infectious embarrassment. Bring them on! 27 00:02:07,610 --> 00:02:11,610 ♫Seiten mo donten mo hekireki mo ♫Sunny days, cloudy days, thunderous days too 28 00:02:21,220 --> 00:02:23,120 20 yen each?! 29 00:02:23,120 --> 00:02:26,410 I understand why you'd think 20 yen is expensive. However... 30 00:02:26,420 --> 00:02:30,880 - 20 yen for this? - But if you consider the time and effort, it's definitely... 31 00:02:30,880 --> 00:02:35,580 - It's too expensive. Are you crazy? - Please listen to me! 32 00:02:35,650 --> 00:02:39,980 - Just by pouring hot water? - Yes, just by pouring hot water 33 00:02:39,980 --> 00:02:44,850 this ramen is ready to eat in just 3 minutes. Let me show you. 34 00:02:44,850 --> 00:02:47,220 I can't wait 3 minutes. I'm busy. 35 00:02:48,440 --> 00:02:51,190 It's just 3 minutes! 36 00:02:51,190 --> 00:02:53,660 - This is ramen? - Yes. 37 00:02:53,660 --> 00:02:57,100 What you see through this window is Manpuku Ramen. 38 00:02:57,100 --> 00:03:00,000 It's just brown rice cracker. 39 00:03:00,020 --> 00:03:01,940 So what you do with this is... 40 00:03:01,970 --> 00:03:04,410 Oh, forget it. I don't need it. 41 00:03:04,410 --> 00:03:07,970 It's not selling at all. There's a problem before we can even get them to try it. 42 00:03:08,270 --> 00:03:11,720 I don't want to do this anymore. I'm beginning to feel miserable. 43 00:03:11,760 --> 00:03:16,810 Things are like this at first, Manpei-san. You can't get discouraged, Mom. 44 00:03:16,810 --> 00:03:20,940 - At first? - We've been doing this for an hour already. 45 00:03:20,940 --> 00:03:24,380 - But we haven't sold a single package . I can't take it anymore. 46 00:03:24,620 --> 00:03:28,640 - Mom! - I'm the daughter of a samurai, you know! 47 00:03:28,690 --> 00:03:30,780 What does that matter now? 48 00:03:35,830 --> 00:03:41,200 That's right... That's right! That's right, Manpei-san! 49 00:03:41,540 --> 00:03:46,300 - The order was all wrong? - The order? 50 00:03:46,310 --> 00:03:51,650 Why didn't I realize a simple thing like this? 51 00:03:51,650 --> 00:03:56,730 Argh! Stupid, stupid, stupid, stupid. I'm so stupid~! Stupid~! 52 00:03:56,730 --> 00:03:59,050 Mother, is Fukuko all right? 53 00:03:59,060 --> 00:04:00,500 Please help yourself. 54 00:04:02,040 --> 00:04:02,960 Here you go. 55 00:04:03,190 --> 00:04:05,930 Oh, something smells good. 56 00:04:06,010 --> 00:04:11,740 This is Manpuku Ramen. Please have a taste. 57 00:04:11,740 --> 00:04:16,600 - It's delicious. - Please help yourself. 58 00:04:23,600 --> 00:04:24,700 It's good. 59 00:04:24,730 --> 00:04:28,820 - Isn't it though? - It really is! - That it is. 60 00:04:28,820 --> 00:04:32,820 - What's the broth from? - Oh, it's chicken stock. 61 00:04:32,820 --> 00:04:34,960 Chicken stock. 62 00:04:34,960 --> 00:04:39,700 - What a tasty broth. - Yum, it's delicious. 63 00:04:39,700 --> 00:04:43,460 But Manpuku Ramen isn't just delicious. 64 00:04:43,530 --> 00:04:47,300 You can make this in just 3 minutes. 65 00:04:47,300 --> 00:04:49,440 - 3 minutes? - Yes! 66 00:04:49,440 --> 00:04:55,510 First, open the bag and take out the noodles, and put it in a bowl. 67 00:04:55,510 --> 00:04:59,540 Then pour hot water over it. 68 00:05:02,450 --> 00:05:04,050 That's all you need to do. 69 00:05:04,920 --> 00:05:09,360 It will be ready to eat in just 3 minutes. 70 00:05:09,380 --> 00:05:12,170 - 3 minutes? - That's a lie. 71 00:05:12,180 --> 00:05:17,600 It's not a lie. You won't believe how hard it was to make this. 72 00:05:17,600 --> 00:05:22,270 The first time we thought of it was... Ah, yes! It was right after the war. 73 00:05:22,270 --> 00:05:23,920 You all remember too, don't you? 74 00:05:23,920 --> 00:05:27,520 People lined up at a ramen stall at the black market. 75 00:05:27,540 --> 00:05:32,480 Seeing that, we realized anew that eating was the more important thing for people. 76 00:05:32,480 --> 00:05:34,480 Isn't that right, Manpei-san? 77 00:05:37,950 --> 00:05:44,060 But no matter how important it is to eat, it's hard on those of us who have to cook. 78 00:05:44,100 --> 00:05:49,500 Housewives have to plan meals every day while cleaning house and doing laundry. 79 00:05:49,520 --> 00:05:52,060 - We're busy. - That's right. 80 00:05:52,300 --> 00:05:55,970 - And so I started thinking. - I?! 81 00:05:55,970 --> 00:05:58,870 If we couldn't make a ramen that was tasty 82 00:05:58,870 --> 00:06:03,720 and nutritious and that could be preserved without refrigeration. 83 00:06:03,740 --> 00:06:08,890 That's when the painstaking research began. 84 00:06:08,940 --> 00:06:12,550 - What kind of research? - Oh, Manpei-san. 85 00:06:15,600 --> 00:06:18,480 Well... At first... at first, 86 00:06:18,490 --> 00:06:22,330 we thought of mixing in the soup in the noodles themselves. 87 00:06:22,330 --> 00:06:24,770 But that just didn't work out well. 88 00:06:24,800 --> 00:06:28,600 Next, we came up with a method to pour soup over the noodles 89 00:06:28,600 --> 00:06:32,940 and then drying them. We tried sun drying and shade drying, 90 00:06:32,940 --> 00:06:35,840 and freezing and drying like koya dofu. 91 00:06:35,840 --> 00:06:39,260 But none of them worked out well. 92 00:06:40,570 --> 00:06:44,700 And what we finally found was! 93 00:06:44,740 --> 00:06:49,290 - Deep frying it in oil! - How dare you steal that part! 94 00:06:49,290 --> 00:06:52,960 - Oil? - Yes. You explain it to them. 95 00:06:52,960 --> 00:06:57,630 When we tried frying it in oil, not only was all the moisture drawn out, 96 00:06:57,630 --> 00:07:01,900 but when it was reconstituted in hot water, the aromatic flavor combined with the chicken broth 97 00:07:01,900 --> 00:07:04,570 produced an indescribable taste. 98 00:07:04,570 --> 00:07:07,480 - It certainly is aromatic. - Isn't it? 99 00:07:07,480 --> 00:07:10,910 - 2 minutes! - 2 minutes. Uh~... 100 00:07:10,910 --> 00:07:15,780 It became tasty when it was fried. There was a reason for this. 101 00:07:15,780 --> 00:07:19,590 The gelatinization of gluten... Oh, that's not it. 102 00:07:19,590 --> 00:07:23,320 Oh, that's right! We learned that the noodles were porosified. 103 00:07:23,460 --> 00:07:25,460 - Poro...? - Anyway, 104 00:07:25,460 --> 00:07:29,920 when they were fried in oil, sponge-like pores were created in the noodles... 105 00:07:29,960 --> 00:07:32,820 - Noodles are like sponge? - Are they made from sponge? 106 00:07:32,850 --> 00:07:35,250 Don't get into difficult explanations like that. 107 00:07:35,250 --> 00:07:37,740 Then please forget what I just said. 108 00:07:37,760 --> 00:07:40,050 - 2 minutes 30 seconds. - In any case, 109 00:07:40,080 --> 00:07:43,720 we tried one idea after another to come up with this ramen. 110 00:07:43,720 --> 00:07:45,600 It's not a sponge. 111 00:07:45,650 --> 00:07:50,290 It's an epoch-making invention. True, you may think 20 yen is too much. 112 00:07:50,300 --> 00:07:54,050 But if you consider the convenience and the tastiness of this ramen... 113 00:07:54,090 --> 00:07:55,880 Yes! For housewives, 114 00:07:55,890 --> 00:07:58,960 ramen that's ready to eat simply by pouring hot water over it 115 00:07:58,970 --> 00:08:03,300 is just like buying time and manpower. 116 00:08:03,330 --> 00:08:05,900 You know, you've heard that English saying, haven't you? 117 00:08:05,900 --> 00:08:08,240 - "Time is money"! - 3 minutes! 118 00:08:10,020 --> 00:08:11,200 Come and get it! 119 00:08:11,220 --> 00:08:13,660 - It's ready! - Help yourself. 120 00:08:16,580 --> 00:08:21,060 Don't worry. It's the same ramen that the earlier customer had. 121 00:08:21,140 --> 00:08:22,700 Then I'd like to eat it! 122 00:08:22,730 --> 00:08:24,890 - Let me try it too. - Me too! - Me too! 123 00:08:32,250 --> 00:08:34,600 So did you sell all of them? 124 00:08:35,120 --> 00:08:37,360 We only sold 2 boxes worth. 125 00:08:37,410 --> 00:08:41,940 - How come? - Isn't that odd? According to your story, 126 00:08:41,940 --> 00:08:44,610 Fuku-chan and Mom talked your heads off for 3 minutes, 127 00:08:44,610 --> 00:08:46,940 after which you said, "Here you go, it's ready," and 128 00:08:46,940 --> 00:08:49,020 everyone came pouncing on them. Isn't that how it happened? 129 00:08:49,020 --> 00:08:54,620 There were customers who pounced on them. But everyone's still, should I say, doubtful... 130 00:08:54,620 --> 00:08:58,800 It's also not easy talking for 3 minutes over and over again. 131 00:08:58,810 --> 00:09:04,230 - I'm the one who was doing the talking. - But you folks couldn't sell either, right? 132 00:09:04,450 --> 00:09:06,160 It didn't sell at all. 133 00:09:06,160 --> 00:09:09,020 Although those who tasted it said it was delicious. 134 00:09:09,020 --> 00:09:13,570 It's hard to explain to people what an amazing invention this is. 135 00:09:13,570 --> 00:09:19,240 That's because you're such a bad speaker, Shinichi-san. You should've heard me. I spoke with great fluency. 136 00:09:19,380 --> 00:09:22,250 - Why is it that you still couldn't sell? - I don't know. 137 00:09:22,290 --> 00:09:26,580 The problem with you, Sera-san, is the more you talk, the shadier you appear to people. 138 00:09:26,580 --> 00:09:29,250 How can you say something that's so blatantly groundless. 139 00:09:29,250 --> 00:09:34,120 Daikyu Department Store's providing us with the sales booth for 3 weeks, right? 140 00:09:34,180 --> 00:09:38,580 When you think about it, it's only been one day. 141 00:09:38,640 --> 00:09:42,200 But I don't know what I'm supposed to do from tomorrow. 142 00:09:42,240 --> 00:09:45,140 If we don't do something, we won't be able to take advantage of the chance we got. 143 00:09:45,170 --> 00:09:50,940 We even got another phone line to be prepared to take calls from wholesale dealers at any time. 144 00:09:50,940 --> 00:09:55,810 It's the price like I said. 20 yen is too much. 145 00:09:55,840 --> 00:09:57,420 Are we talking about that again? 146 00:09:57,420 --> 00:10:00,400 Let's not talk about this anymore. We've decided on 20 yen already. 147 00:10:00,460 --> 00:10:03,020 I don't think the price has anything to do with it. 148 00:10:03,100 --> 00:10:07,160 - What's the problem then? - It's gotta be our sales strategy. 149 00:10:07,820 --> 00:10:12,380 Perhaps it's this bag. 150 00:10:12,630 --> 00:10:14,960 - Bag? - I'm talking about the design. 151 00:10:14,960 --> 00:10:18,160 At first glance, it looks cheerful, but 152 00:10:18,180 --> 00:10:21,760 didn't Tadahiko-san say that this raging wave was designed 153 00:10:21,770 --> 00:10:25,840 with Fukuko and Manpei-san's life together in mind? 154 00:10:26,120 --> 00:10:27,500 That's right. 155 00:10:27,600 --> 00:10:34,880 Why raging wave of all things? It's a bad omen. Who made the decision? 156 00:10:35,620 --> 00:10:38,990 It was Tachibana-kun and Fuku-chan and Shinichi-san. 157 00:10:38,990 --> 00:10:40,810 You were there too, Sera-san. 158 00:10:40,920 --> 00:10:45,400 It's starting to look like "Tenpuku" Ramen to me. 159 00:10:45,410 --> 00:10:47,280 Tenpuku Ramen?! 160 00:10:54,060 --> 00:10:56,460 No, it doesn't! 161 00:11:02,370 --> 00:11:04,890 It's because of... the bad design? 162 00:11:04,920 --> 00:11:08,890 Well, that did come up but just in passing. 163 00:11:08,920 --> 00:11:13,180 - That wasn't good, Yoshino-chan. - Forget what I just said, Dad. 164 00:11:14,450 --> 00:11:18,160 The design is bad...so it doesn't sell. 165 00:11:18,160 --> 00:11:21,460 - So we told you that's not it. - I think it's really good. 166 00:11:21,480 --> 00:11:22,940 - I do too. - Me too. 167 00:11:22,940 --> 00:11:25,420 Seriously, don't let it bother you, Dear. 168 00:11:26,480 --> 00:11:28,970 I'm not qualified to be an artist. 169 00:11:28,970 --> 00:11:32,320 - That's not true! - That's not true at all! 170 00:11:32,320 --> 00:11:33,840 Who said it wasn't good? 171 00:11:33,860 --> 00:11:36,180 This is Manpuku Ramen! 172 00:11:36,300 --> 00:11:43,060 - Delicious and convenient. - Come and have a taste. 173 00:11:45,250 --> 00:11:52,540 But the next day or the day after, there was no increase in sales. 174 00:11:53,490 --> 00:11:55,570 I'm fed up with this. 175 00:11:56,850 --> 00:12:01,940 The three of us standing there is just a waste of energy. 176 00:12:02,260 --> 00:12:04,810 And that's why you came back? 177 00:12:05,810 --> 00:12:08,450 Why shouldn't I? They're not selling. 178 00:12:10,060 --> 00:12:12,280 How can that be? 179 00:12:12,280 --> 00:12:15,090 That's an epoch-making invention without a doubt. 180 00:12:15,100 --> 00:12:22,290 That's because words like epoch-making and invention aren't suitable for food. 181 00:12:24,090 --> 00:12:27,880 Ah, what about "This is a new ramen"? 182 00:12:27,900 --> 00:12:29,290 That won't do. 183 00:12:29,900 --> 00:12:32,300 How about "It's an unusual ramen"? 184 00:12:32,300 --> 00:12:36,640 - What do you think? - You don't have to glare at me like that. 185 00:12:36,640 --> 00:12:38,570 Welcome. 186 00:12:38,570 --> 00:12:42,510 - Man, I'm tired. - Sera-san! 187 00:12:42,510 --> 00:12:45,980 Mom, what are you doing here? 188 00:12:46,160 --> 00:12:49,850 There is no reason for you to call me Mom. 189 00:12:49,850 --> 00:12:52,170 Did you perhaps skip work? 190 00:12:52,200 --> 00:12:57,140 I'm taking a break. Speak for yourself, Sera-san. What are you doing here? 191 00:12:57,190 --> 00:12:59,660 I'm taking a break too. Give me iced coffee. 192 00:12:59,660 --> 00:13:01,460 One iced coffee. 193 00:13:01,460 --> 00:13:03,890 You are iced coffee. Okay. 194 00:13:03,920 --> 00:13:07,500 I've been thinking for a long time, but there's no such English. 195 00:13:07,530 --> 00:13:12,250 You left the sales booth to Yoshino-chan since Manpuku Ramen isn't selling 196 00:13:12,260 --> 00:13:14,940 and skipped out, didn't you? 197 00:13:14,940 --> 00:13:18,720 I don't even work for Manpuku Foods to begin with. 198 00:13:18,770 --> 00:13:20,970 I'm only helping out of the goodness of my heart. 199 00:13:21,000 --> 00:13:26,700 Well! Who's the one who declared defiantly that he'll show us up by selling Manpuku Ramen all over Japan. 200 00:13:26,740 --> 00:13:29,480 Isn't it your job to sell the product? 201 00:13:29,490 --> 00:13:33,450 Speak for yourself Mom. You're slacking off too while your daughter and son-in-law are working hard. 202 00:13:33,450 --> 00:13:35,740 - I'm taking a break. - Break. 203 00:13:35,760 --> 00:13:38,630 Those two are a troublesome combination, huh? 204 00:13:38,630 --> 00:13:44,640 - Like water and oil. - No, they're like birds of a feather. 205 00:13:44,680 --> 00:13:49,640 I'd say rapeseed oil and sesame oil. 206 00:13:49,640 --> 00:13:51,640 It'll take at least 50 minutes. 207 00:14:00,590 --> 00:14:03,700 Maybe taking on ramen was my mistake to begin with. 208 00:14:06,780 --> 00:14:09,800 Maybe I should start all over from scratch. 209 00:14:09,800 --> 00:14:12,600 Don't be ridiculous, Manpei-san! How can you... 210 00:14:12,640 --> 00:14:14,050 Hello. 211 00:14:15,270 --> 00:14:18,800 - How can you be so easily discouraged! - Hello. 212 00:14:21,940 --> 00:14:24,240 Coming! 213 00:14:30,240 --> 00:14:31,860 Tadahiko-san. 214 00:14:32,520 --> 00:14:34,010 Actually... 215 00:14:37,160 --> 00:14:40,290 I came up with an alternative plan. 216 00:14:40,290 --> 00:14:42,130 Alternative plan?! 217 00:14:42,160 --> 00:14:42,960 Yes. 218 00:14:44,460 --> 00:14:48,440 Here was one more person who had become easily discouraged...